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Scott J. Lapp

Seasoned growth-minded marketing leader with 30+ years of experience in crafting and implementing effective go-to-market strategies. Skilled in driving customer acquisition, boosting product visibility, and achieving revenue growth in the fintech, martech, and HR tech sectors. Expertise in leading cross-functional teams and developing innovative marketing approaches that yield tangible business outcomes.

Areas of Expertise

Generating Demand ● Leading Global Teams ● Planning and Launching Products ● Developing and Executing Campaign Strategies ● Marketing through Various Channels ● Implementing Account-Based Marketing (ABM) Strategies ● Automating Marketing Processes ● Organizing and Managing Events ● Harnessing the Power of Inbound Marketing ● Engaging Audiences through Public Speaking ● Optimizing for Search Engines (SEO) ● Leading Projects to Success

Certifications & Awards

Product Marketing - Cornell University ● Inbound Marketing - HubSpot Academy ● Incentives Professional Designation - Incentives Marketing Association (IMA) ● Customer Centric Selling - CCS ● 100 St. Louisans to Know to Succeed in Business – Small Business Monthly ● Humanitarian Service Medal - U.S. Army