--- title: Insights | Revenue Growth description: Revenue Growth | Scott Lapp's blog for sharing content related to growth marketing and reward & payment trends --- [Skip to content](https://resources.scottlapp.com/insights/tag/revenue-growth#main-content) [![logo-color Cropped](https://resources.scottlapp.com/hs-fs/hubfs/logo-color%20Cropped.png?width=1123&height=411&name=logo-color%20Cropped.png)](https://resources.scottlapp.com/bio) - [Insights](https://resources.scottlapp.com/insights) - [Contact](https://resources.scottlapp.com/contact) Open main navigation Close main navigation - [Insights](https://resources.scottlapp.com/insights) - [Contact](https://resources.scottlapp.com/contact) --- # Insights on Product Marketing & GTM Strategy [![](https://resources.scottlapp.com/hubfs/Happy%20friends%20in%20the%20park%20making%20human%20pyramid%20on%20a%20sunny%20day-1.jpeg)](https://resources.scottlapp.com/insights/what-gtm-can-learn-from-hr-about-retention) [Revenue Growth](https://resources.scottlapp.com/insights/tag/revenue-growth), [Marketing Strategy](https://resources.scottlapp.com/insights/tag/marketing-strategy) ## [What GTM Can Learn From HR About Retention](https://resources.scottlapp.com/insights/what-gtm-can-learn-from-hr-about-retention) ![Picture of Scott J. Lapp](https://resources.scottlapp.com/hs-fs/hubfs/66e47bd68283895b99b1ea65-HeadshotPro.png?width=50&name=66e47bd68283895b99b1ea65-HeadshotPro.png) [Scott J. Lapp](https://resources.scottlapp.com/insights/author/scott-j-lapp) Apr 23, 2025 11:10:07 AM There’s a phrase often used in both HR and marketing: retention is the new acquisition. It’s not a n... [Read more](https://resources.scottlapp.com/insights/what-gtm-can-learn-from-hr-about-retention) [![](https://resources.scottlapp.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20environment%20bustling%20with%20activity.jpeg)](https://resources.scottlapp.com/insights/hyper-personalization-and-ai-in-b2b-marketing) [Revenue Growth](https://resources.scottlapp.com/insights/tag/revenue-growth), [Marketing Strategy](https://resources.scottlapp.com/insights/tag/marketing-strategy), [AI & Marketing Operations](https://resources.scottlapp.com/insights/tag/ai-marketing-operations) ## [Hyper-Personalization and AI in B2B Marketing](https://resources.scottlapp.com/insights/hyper-personalization-and-ai-in-b2b-marketing) ![Picture of Scott J. Lapp](https://resources.scottlapp.com/hs-fs/hubfs/66e47bd68283895b99b1ea65-HeadshotPro.png?width=50&name=66e47bd68283895b99b1ea65-HeadshotPro.png) [Scott J. Lapp](https://resources.scottlapp.com/insights/author/scott-j-lapp) Jan 14, 2025 9:52:10 AM Let's face it—B2B marketing is challenging. Standing out can be impossible between tight budgets, hi... [Read more](https://resources.scottlapp.com/insights/hyper-personalization-and-ai-in-b2b-marketing) [![](https://resources.scottlapp.com/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20vibrant%20piratethemed%20treasure%20map%20spread%20across%20a%20wooden%20table%2c%20illuminated%20by%20the%20soft%20glow%20of%20a%20lantern.jpeg)](https://resources.scottlapp.com/insights/pirate-metrics-the-treasure-map-to-real-growth-marketing) [Go-to-Market Strategy](https://resources.scottlapp.com/insights/tag/go-to-market-strategy), [Revenue Growth](https://resources.scottlapp.com/insights/tag/revenue-growth), [AI & Marketing Operations](https://resources.scottlapp.com/insights/tag/ai-marketing-operations) ## [Pirate Metrics: The Treasure Map to Real Growth](https://resources.scottlapp.com/insights/pirate-metrics-the-treasure-map-to-real-growth-marketing) ![Picture of Scott J. Lapp](https://resources.scottlapp.com/hs-fs/hubfs/66e47bd68283895b99b1ea65-HeadshotPro.png?width=50&name=66e47bd68283895b99b1ea65-HeadshotPro.png) [Scott J. Lapp](https://resources.scottlapp.com/insights/author/scott-j-lapp) Dec 9, 2024 11:20:42 AM Ahoy, mateys! Today, we set sail on a growth marketing adventure, one guided by the mighty Pirate Me... [Read more](https://resources.scottlapp.com/insights/pirate-metrics-the-treasure-map-to-real-growth-marketing) [![Person at party engaging with others](https://resources.scottlapp.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20a%20person%20at%20a%20party%20engaging%20deeply%20with%20others%2c%20wanting%20to%20know%20their%20feelings%20and%20preferences%2c%20rather%20than%20just%20meeting%20them.jpeg)](https://resources.scottlapp.com/insights/what-is-growth-marketing-and-why-should-you-care) [Go-to-Market Strategy](https://resources.scottlapp.com/insights/tag/go-to-market-strategy), [Revenue Growth](https://resources.scottlapp.com/insights/tag/revenue-growth), [Marketing Strategy](https://resources.scottlapp.com/insights/tag/marketing-strategy) ## [Growth Marketing, Product Marketing, and the Future of Go-To-Market Strategy](https://resources.scottlapp.com/insights/what-is-growth-marketing-and-why-should-you-care) ![Picture of Scott J. Lapp](https://resources.scottlapp.com/hs-fs/hubfs/66e47bd68283895b99b1ea65-HeadshotPro.png?width=50&name=66e47bd68283895b99b1ea65-HeadshotPro.png) [Scott J. Lapp](https://resources.scottlapp.com/insights/author/scott-j-lapp) Aug 31, 2024 3:01:00 PM If you’ve been around the marketing block lately, you’ve probably heard the term "growth marketing" ... [Read more](https://resources.scottlapp.com/insights/what-is-growth-marketing-and-why-should-you-care) --- - [Bio](https://resources.scottlapp.com/bio) - [Contact](https://resources.scottlapp.com/contact) - [Follow](https://www.linkedin.com/in/scottlapp/) --- Copyright © 2024, Scott J. Lapp