---
title: Product Marketing | Fintech, Martech, and HR Tech | Scott J. Lapp
description: Experienced Demand Generation Leader with expertise in Campaign Strategy, ABM, SEO, Marketing Automation, Event Management, and Public Speaking
---

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- [Contact](https://resources.scottlapp.com/contact)

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## Get in touch:

Available for fractional leadership, strategic advisory, GTM consulting, and speaking engagements.

   314.469.7299  
   [Book a meeting](https://calendly.com/scottlapp/30min?month=2026-05)   
   Follow me on [LinkedIn](https://www.linkedin.com/in/scottlapp/)

[View my full resume](https://resources.scottlapp.com/hubfs/ScottJLapp-CV-10-24.pdf?hsLang=en)

# Product Marketing Leader | B2B GTM Strategist | Player-Coach

###### I help technology companies bridge the gap between product, marketing, and revenue growth.

With more than 30 years of experience across SaaS, HRTech, Fintech, and enterprise technology, I’ve led product marketing, go-to-market strategy, and growth initiatives for both emerging and established brands.

My approach combines strategic thinking with hands-on execution — aligning teams, sharpening positioning, and building marketing programs that drive measurable business impact. Part strategist, part operator, I help organizations create clarity, build momentum, and bring go-to-market strategy to life.

 

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## Core Expertise

Product Marketing ● Go-to-Market Strategy ● Demand Generation ● Product Launches ● ABM & Pipeline Growth ● Cross-Functional Leadership ● Marketing Operations & Automation ● Content & Thought Leadership

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## Latest Insights

[![](https://resources.scottlapp.com/hs-fs/hubfs/AI-Generated%20Media/Images/Collaborative%20Brainstorming%20Session%20in%20Modern%20Office.png?height=200&name=Collaborative%20Brainstorming%20Session%20in%20Modern%20Office.png)](https://resources.scottlapp.com/insights/the-great-product-marketing-tug-of-war?hsLang=en)

## [The Great Product Marketing Tug-of-War](https://resources.scottlapp.com/insights/the-great-product-marketing-tug-of-war?hsLang=en)

Ask ten companies where Product Marketing (PMM) lives, and you'll get ten different answers. Some...

[Read more](https://resources.scottlapp.com/insights/the-great-product-marketing-tug-of-war?hsLang=en)

[![](https://resources.scottlapp.com/hs-fs/hubfs/Happy%20friends%20in%20the%20park%20making%20human%20pyramid%20on%20a%20sunny%20day-1.jpeg?height=200&name=Happy%20friends%20in%20the%20park%20making%20human%20pyramid%20on%20a%20sunny%20day-1.jpeg)](https://resources.scottlapp.com/insights/what-gtm-can-learn-from-hr-about-retention?hsLang=en)

## [What GTM Can Learn From HR About Retention](https://resources.scottlapp.com/insights/what-gtm-can-learn-from-hr-about-retention?hsLang=en)

There’s a phrase often used in both HR and marketing: retention is the new acquisition. It’s not a...

[Read more](https://resources.scottlapp.com/insights/what-gtm-can-learn-from-hr-about-retention?hsLang=en)

[![](https://resources.scottlapp.com/hs-fs/hubfs/AI-Generated%20Media/Images/The%20image%20depicts%20a%20modern%20office%20environment%20bustling%20with%20activity.jpeg?height=200&name=The%20image%20depicts%20a%20modern%20office%20environment%20bustling%20with%20activity.jpeg)](https://resources.scottlapp.com/insights/hyper-personalization-and-ai-in-b2b-marketing?hsLang=en)

## [Hyper-Personalization and AI in B2B Marketing](https://resources.scottlapp.com/insights/hyper-personalization-and-ai-in-b2b-marketing?hsLang=en)

Let's face it—B2B marketing is challenging. Standing out can be impossible between tight budgets,...

[Read more](https://resources.scottlapp.com/insights/hyper-personalization-and-ai-in-b2b-marketing?hsLang=en)

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## Certifications & Awards

Product Marketing - Cornell University ● Inbound Marketing - HubSpot Academy ● Incentives Professional Designation - Incentives Marketing Association (IMA) ● Customer Centric Selling - CCS ● 100 St. Louisans to Know to Succeed in Business – Small Business Monthly ● Humanitarian Service Medal - U.S. Army

Copyright © 2026, Scott J. Lapp